Candidate Pattern / 2 REAL CASES
Built-in Distribution
Participation gives users a concrete reason to bring in other people.
01 / DEFINITION
The mechanism
Participation gives users a concrete reason to bring in other people.
02 / ASSUMPTION
The default
Distribution is a separate marketing step after product use.
03 / THE TURN
The shift
The product rule makes inviting others affect the participant's outcome.
04 / REAL EXAMPLES
Cases behind it
Auraclip Group Drop
A content drop becomes cheaper for everyone as more fans join.
Sponsor My Body
A race participant turned body placements into an auctioned media surface.
05 / VARIATION
Different implementations
Group Drop buyers benefit from additional buyers; a sponsorship auction gains attention as public placements are contested.
06 / EXPLANATION
Why it can work
A clear participation rule can make sharing useful to the person sharing.
07 / BOUNDARY
Where it fails
The sharing incentive may produce noise or reward spectacle over delivered value.
08 / BUSINESS
Commercial implications
Test attributable referrals and actual buyer outcomes, not social impressions alone.
09 / BUILD
Technical implications
Show the rule and its current state accurately; avoid implying a price or placement is guaranteed before settlement.
10 / TAKE THE QUESTIONS
Questions to borrow
- Why would a participant share this with someone else?
- Does the new person also receive meaningful value?
11 / TRACE IT BACK