A FIELD GUIDE FOR BUILDERS

Broken
Defaults.

Real things people built by questioning the obvious rules.

See how they worked, why they mattered, and what you can borrow.

01 / REAL CASES02 / ASSUMPTION SHIFTS03 / REUSABLE QUESTIONS

START WITH YOUR PROBLEM

What are you
working with?

Search real cases and candidate patterns. We show gaps honestly.

Try: pricing · webcam · social app · PDF · weather

REPEATED MECHANISMS

Patterns worth testing

View all patterns →

These are candidate patterns drawn from multiple cases. They are starting points for inquiry, not rules to copy.

Candidate Pattern↗

Price as Mechanic

The pricing rule is visible, participatory, and central to the experience.

5 casesExplore pattern →
Candidate Pattern↗

Symbolic Ownership

A public claim can be meaningful without conveying legal ownership.

5 casesExplore pattern →
Candidate Pattern↗

Shared Object

Many visitors change or explore the same persistent artifact.

3 casesExplore pattern →
Candidate Pattern↗

Constraint as Product

A simple rule limits the experience and gives it character.

7 casesExplore pattern →
Candidate Pattern↗

Built-in Distribution

Participation gives users a concrete reason to bring in other people.

2 casesExplore pattern →

REAL THINGS, EXPLAINED

Start with a case

Browse all cases →
Interaction↗

Destroy Any Website

A browser game turns an address into a destructible play space.

CuriosityRead case →
Social↗

Slowly

A pen-pal app makes delivery time part of the conversation.

Pattern ExampleRead case →
Pricing↗

outbid.lol

A public ranking makes payment the rule of the game.

Pattern ExampleRead case →
Social↗

One Million Checkboxes

One million simple controls became a shared global canvas.

Pattern ExampleRead case →
Technical↗

Fugleramme

A local bird detector makes an e-ink frame reflect nearby wildlife.

Technical ProofRead case →
Interaction↗

diiverge.co

A single picture branches into a persistent world that visitors shape.

Pattern ExampleRead case →
Pricing↗

Auraclip Group Drop

A content drop becomes cheaper for everyone as more fans join.

Pattern ExampleRead case →
Curiosity↗

Anycrap

An online shop turns impossible product searches into playful concepts.

CuriosityRead case →